At long last, the Laszlo

Opening of hotel adds energy to West End on Mainstreet

Nick Puckett
Posted 12/27/19

At the Laszlo Hotel, people party like it's 1945. Loitering indefinitely in the lobby of Parker's new boutique hotel are Marilyn Monroe and Humphrey Bogart, both looking fresh from the movie set, …

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At long last, the Laszlo

Opening of hotel adds energy to West End on Mainstreet

At the Laszlo Hotel, people party like it’s 1945.
Loitering indefinitely in the lobby of Parker’s new boutique hotel are Marilyn Monroe and Humphrey Bogart, both looking fresh from the movie set, ready for their close-ups. A nosy reporter in a fedora lingers around for the next scoop and Frank Sinatra entertains a swinging crowd with classic big band hits. The hotel is lousy with “ghosts” from the 1940s.
“You’ll never see the same thing,” said Danielle Ozaluk, marketing director for the Laszlo Hotel.
Bogart roams around Rick’s Prime Steak and Seafood as “the boss,” an homage to Rick Blaine, the character Bogart played in the 1942 film “Casablanca,” who owned the fictional Rick’s Café. The Laszlo partners with Sasquatch Productions, which puts on many shows at the PACE Center, to hire cast members to go with the atmosphere of the hotel.
“We came up with this concept to make sure we would be a fun place. This experience of the Laszlo being the place to be,” Ozaluk said. “Fun. Entertaining. If you’re having a bad day, this is where you’re going to come. It’s an experience. It’s a feeling. It’s not just a dinner. It’s not just a hotel stay.”
The Laszlo Hotel welcomed its first guests Dec. 19, the culmination of months of anticipation for Parker’s new adult playground. There’s a bar on three of its four stories, each suited for a different kind of party. Soon, the West End on Mainstreet will be complete with a plaza and shopping center that promises to create vibrancy on the west side of Parker Road.
“It’s a long time coming for Parker,” said Lori Hendrick, a 17-year resident of Parker and partner of the CPA firm May Jackson Hendrick, LLC, located in Parker. “(Parker) rolls up the sidewalks after 9 p.m. We needed somewhere to hang out after 9 p.m. besides Chili’s.”
Rick’s Prime Steak and Seafood is just past the lobby. Up one level is the Upper Deck, a sports bar with a party deck. The top floor is dedicated to a piano lounge and oyster bar called Martinis on the Half Shell, with views of the Front Range in the backdrop.
“The atmosphere is pretty engulfing,” said Rob Brown, a Parker resident who visited the hotel for the first time Dec. 17. “You feel like you’re in a different time period.”
The Laszlo Hotel is just one new cog in Parker’s economic machine, but, to Economic Development Director Matt Carlson, it’s the key piece with a much larger economic footprint.
“It’s another reason to come and stay in Parker,” Carlson said.
Carlson said there’s been a growing “event scene” in Parker for the past two years, referring to spaces like the PACE Center’s 500-seat theater, the nationally known Colorado Horse Park and the town’s Thursday concert series as some examples. Having the Laszlo gives businesses the opportunity to hold multiday conferences in Parker and it has already attracted some large-scale employers.
“We draw a lot of people, but without the hotel rooms, restaurants and all those other pieces, it’s pretty tough to support that,” Carlson said.
Paragon 28, a medical device manufacturing firm, moved into Parker’s Compark area near E-470 partly because of the promise of development like the Laszlo, bringing with it 200 jobs.
“We simply couldn’t compete for large employment projects because we didn’t have a place to put them,” Carlson said.
The Laszlo’s 51 boutique rooms boosts Parker’s lodging space by about 25%, Carlson said. But the Laszlo is also expected to draw droves of people on its own. The West End on Mainstreet will consist of even more development to the west.
“(The West End) lacked sort of a critical mass, if you will, and I think that really is what the hotel is adding,” Carlson said. “Four restaurants...and all the activities that happen there, present a pretty good reason to go there.”
Carlson also noted changes will be made to the Parker Road and Mainstreet intersection to improve safety across the street and traffic flow through the intersection.
“It’s not hard to get people to cross (Parker Road) when you have destinations on both sides,” Carlson said. “When you look at the economic impact the My Mainstreet Project had (on the east side), it’s essentially being recreated over here. This is an activator. It takes an activator to grow an area, and that’s really what’s going on here.”


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